← Times Square Billboard Online

Rules

The board is a leaderboard. Rank is the bid — nothing else decides who's up there.

On the billboard

  1. 1The Nasdaq tower belongs to #1.It's the biggest board in the shot, and it runs the top bid and nothing else. Hold #1 and it stays yours.
  2. 2The other 3 boards rotate through the top 15.A board swaps every 15 seconds, one at a time — never all at once.
  3. 3Higher rank, more turns.Airtime is set by rank alone. #1 comes up the most often, #15 the least.
  4. 4One board is for everyone else.The bottom-right board doesn't look at rank at all. Every 15 seconds it draws one listing from everyone below #15. A $1 bid can land on it.
  5. 5Below #15 you're not off the billboard.You don't hold a rotating board, but you're in the draw for the one that's open to everyone below #15, and you keep your rank and your link until someone above you gets outbid.
  6. 6Everyone sees the same boards at the same moment.The rotation runs off the clock, not off your session. That goes for the draw too — reloading doesn't reroll it, and it won't hand you another shot at it.

Bidding

  1. 7Rank is the bid. Nothing else moves it.No review, no quality score, no waiting list, no favors.
  2. 8Whole US dollars, from $1.A dollar is also the smallest raise.
  3. 9To take #1, bid a dollar over the top bid.You don't have to. Any amount lands you at whatever rank it can hold.
  4. 10Equal bids keep the order they were placed.The older bid holds the higher rank. Match the leader and you're #2.
  5. 11Submit the same listing again to raise it.You pay the difference, not the whole bid. Nobody else can take your rank by paying that difference.
  6. 12A bid never goes down.You raise it, or someone passes you. Nothing decays and nothing expires on its own.
  7. 13A completed payment is what claims the rank.Until it clears, the rank is still open to anyone.

What goes up

  1. 14A product website, or an X @handle.We pull a screenshot, a name, and one line off it. Every bit of that is editable before you pay.
  2. 1530 characters for the name, 64 for the line.A board is read in a glance from across a street. Longer copy doesn't survive the trip.
  3. 16Bring your own image or video instead.It gets composited onto the board with the rest of the scene — same perspective, same light.

What doesn't

  1. 17Nothing NSFW.Porn, cam sites, adult platforms, or anything that reads as sexual content on a public street corner. This one isn't negotiable — it comes down and the rank goes with it.
  2. 18No chat or invite links.Telegram, WhatsApp, Discord invites, Messenger, Signal. The board is for products and profiles, not group chats.
  3. 19No link shorteners.Submit one and it's replaced by wherever it points. If that's another shortener, it's rejected.
  4. 20No malware, phishing, or passing someone else's product off as yours.

Your link

  1. 21Query strings are stripped.Affiliate, referral, and UTM tags don't survive. Clicks go to the clean URL.
  2. 22Sites that share a hostname are keyed by their path.GitHub, the App Store, Play Store, X. Your repo and someone else's are separate listings with separate bids.
  3. 23Everywhere else, the domain is the listing.yoursite.com/pricing and yoursite.com are one bid, not two.

Our end

  1. 24Anything that breaks these rules comes down.The bid is refunded and the rank passes to whoever is next in line.
  2. 25These rules can change.The board is new. Anything that changes gets written here first.

That's all of it. What this actually is, if you want the longer answer.